10 Best TikTok Content Ideas for Business

Looking for the best TikTok content ideas for your next video content?

In today’s era of social media, businesses must be at the forefront to remain competitive. One way to do this is through content marketing — producing original, engaging content that your audience will love.

however, content creation can be difficult, especially when you’re trying to come up with fresh ideas that resonate with your target audience.

If you’re hoping to get in on the action, keep reading to discover high-quality content ideas for TikTok.

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What is TikTok?

ICT tock is an app that started as a way for people to create and share short videos.

This app was first released in September 2016, and has since gained immense popularity, with more than 1 billion active users as of September 2021.

What makes TikTok so popular is its simplicity.

You just open it and start recording straight away.

Many people use it to share funny or creative videos, but it can also be used for more serious purposes.

And it’s no surprise that TikTok is a fun and creative way to market your products or services, and can help you grow brand awareness and leverage user-generated content.

What to Post on TikTok?

And you’re in luck! We’ve done the brainstorming for you.

Here are 10 of the best ideas for business content on TikTok that you can start using right now.

1. Showcase Your Products or Services

One of the best things about TikTok is that it is a very visual platform. So, creative and engaging videos that showcase your product or service in use are likely to get attention.

Another thing to remember is that the tone of videos on TikTok tends to be light and fun. So try to keep your message upbeat and positive. And most importantly, have fun with it.

2. Share a Great Business Story

As a business owner, you probably have an interesting story to tell. Whatever the case, your story is unique and worth sharing.

This will help people understand why you started your business and represent something they can only find in your business.

Here’s a great example:

@loungefitbrand I took the plunge and started my small business #supportsmallbiz #tiktok business #businessman #small business owner ♬ Home – Edith Mustache

You can create videos about how you started, what your product or service is, customer highlights or success stories and why your company is unique, and so on.

Just make sure they are inspiring and interesting.

3. Share Customer Testimonials

If you want to share customer testimonials on TikTok, there are a few things you need to keep in mind.

First, you can ask your customers for permission to post videos featuring their testimonials. You also need to ensure that the testimonials are genuine and reflect the customer’s experience with your business.

Once you have the necessary permissions, create short videos of your customers giving their testimonials.

Make sure to capture their face and voice so viewers can relate to what they are saying.

Finally, upload your video or gif to TikTok and use relevant hashtags to make it easy for potential customers to find.

4. Short Instructional Video

How-to videos are a great way to demonstrate your product or service on TikTok, and can also help build trust and credibility for your business.

When creating how-to videos for TikTok, make sure they are short and include clear instructions, helping viewers understand exactly what you are demonstrating.

5. Give a Behind-the-Scenes Look

TikTok is a great way to give your followers a behind-the-scenes look at your business or team. You can post videos about how employees work, fun office celebrations, or even just spending time doing silly or funny things.

Whatever you do, it can make for an interesting video on TikTok.

Here’s a very short example:

@3amlatte Hand dyed Nike socks #nikesocks #smallbusiness ♬ like that time x cruel summer x deja vu – matty james

Try to be creative and have fun with it. Show your audience what makes your company unique and why they should stick around for more.

6. Run a Hashtag Contest or Giveaway

If you want to get more eyes on your TikTok account, one of the best ways to do this is by holding a hashtag contest or giveaway.

Hashtag contests are a fun way to engage your followers and get them interested in your brand. You can give away products, gift cards, ebooks, or even discounts. When running a contest on TikTok, make sure to include all the relevant details. This includes prizes, rules, and how to enter.

You can also use tools like KingSumo to grow your social presence. It offers unlimited free gifts, but if you want to take full control, you’ll have to pay a one-time fee of $49.

7. Order Packaging

Posting videos of your packaging process may not be one of the most interesting TikTok content ideas to post on TikTok, but it can be a great way to show your followers what you do and how you do it.

Here’s an example:

@goalys I couldn’t have made it without you! holding a giveaway soon! #Cellphone protector #smallbusiness #for you #virus #smallbusinesscheckup ♬ feel something – bea miller – val

These types of videos can help build the trust of your followers and show them that you are proud of your work. It can also be a fun way to show off your qualities and give followers an idea of ​​your business environment.

8. Highlight Your Achievements

This could be anything from highlighting specific achievements to receiving awards for innovation.

Maybe you launched a new product that was a huge success, or you landed a big contract. Show off this success in a short video clip and post it to TikTok.

For example, if your business was voted the best restaurant in town, you could post a video on TikTok highlighting the award.

Or if your business is featured in a major publication, you can post a video on TikTok featuring the article.

9. Answer Audience Questions

TikTok users may ask questions about your business.

So you can use TikTok’s original Q&A feature to allow users to ask questions and create responses with video replies, and add Q&A comments as stickers in response.

Here’s how it works:

@TIK tock

The new Q&A feature is now here to help you ask or answer any questions. Try it now!

♬ original sound – TikTok

This type of engagement can help you build your audience’s trust and show them that you are willing to help them. This can also generate new followers and potential customers.

10. Partner With Influencers

If you want to use TikTok for your business, it is important to partner with relevant influencers. Influencers are users who have a large following on TikTok and can help promote your brand or product.

They can help you reach new audiences and generate engagement and gain more exposure for your brand.

Here are 5 tips for finding TikTok Influencers:

  • Use hashtags to find relevant accounts
  • View trending videos and accounts
  • Ask your audience for recommendations
  • Look for existing partnerships in your industry
  • Use tools like Tribe to help you connect with influencers

When choosing an influencer to work with, make sure their values ​​align with yours and that they have a large following.

Over to you

As the leading app for short-form videos, TikTok provides a unique opportunity for businesses to connect with their target audiences in creative and engaging ways.

Using these 10 TikTok content ideas as a starting point, we hope you can create fun and informative content for your followers.

TikTok Content Ideas

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