Pinterest Statistics 2023: Is Pinterest Still Popular?

As a marketer, you are always looking for new statistics and data to help guide your decisions.

With Pinterest being one of the hottest platforms today, it’s no surprise that we’ve seen a ton of articles and blog posts about Pinterest.

However, sorting through all those articles can be time-consuming and tiring. That’s why I did the work for you and gathered the most important Pinterest statistics in one place.

Let’s take a look at some eye-opening Pinterest statistics below.

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1. Pinterest is the 15th Largest Social Network in the World

In July 2023, Pinterest is 15th most popular social network in the world, behind well-known social media platforms such as Facebook, YouTube and Instagram.

Pinterest is the 15th Largest Social Network in the World

Although relatively small compared to other social networks, the visual nature of the platform makes it ideal for sharing creative content, and users often search for new ideas and products while browsing the platform.

2. 465 Million People Use Pinterest Every Month

A recent report from Pinterest shows just that 465 million people use Pinterest every month. This growth is not only because people use these platforms to find ideas and inspiration, but because these platforms also enable people to make purchasing decisions.

However, as you can see in the graph below, the number of monthly active users of Pinterest fell from 478 million to 431 million in early 2021.

465 Million People Use Pinterest Every Month

Despite a decline in users, Pinterest may not be as big as some of its social media competitors, but it remains an important player in finding ideas, recipes, home and style inspiration, and driving traffic to your website.

3. Women Make Up 60% of Pinterest’s Core Audience

The platform is popular among female users, with 60% of its core audience become a woman. However, male users have increased in recent years, increasing by 40% year-on-year.

It is important for businesses to consider the demographics of their target audience when using the platform for marketing purposes.

4. 45% of People in the US with a Household Income Over $100K Use Pinterest

Pinterest has long been considered a platform that can be used for creative inspiration and do-it-yourself (DIY) projects, but new numbers show that the platform also has a high-income audience.

According to Pinterest, 45% of users in the United States have household income over $100K active on Pinterest.

5. There are 84.6 Million Pinterest Users in the United States

In January 2023, it will be over 84 million Pinterest users in the United States, making it the top country for the most number of Pinterest users by far. This number is more than 3x the number of users in the second largest country, Brazil, which has more than 28 million users.

Pinterest users in the United States

If you’re one of the marketers on Pinterest, make sure you take advantage of everything it has to offer.

6. People on Pinterest are 90% More Likely to Say They Prefer to Shop

Compared to people on other platforms, people on Pinterest are more interested in shopping. In fact, the chances are 90% greater to say so!

This is good news for businesses looking to reach a wider audience through this popular social media platform. By creating pins that showcase your products, you can tap into this group of enthusiastic buyers and generate serious sales.

If you want your products to get noticed on Pinterest, you can use tools like Back wind to create pins easily.

With Tailwind, all you need to do is enter your product information and images, and the tool will create high-quality pins for you.

Tailwind also makes it easy to schedule pins and track their results so you can see how well your pins are performing. Plus, if you sign up for a free accountYou can get started right away without having to pay anything.

7. 85% of Pinners Use the Pinterest Mobile App

According to a recent study, 85% Pinners use the Pinterest mobile app, so it’s important for marketers to ensure their content is optimized for mobile.

8. 97% of the Most Popular Searches on Pinterest Are Unbranded

Pinterest is aware of that 97% of the most popular searches on Pinterest it’s unbranded, meaning most people search for things like “DIY projects” or “recipes” rather than specific brands.

This is good news for small businesses and individual creators who can compete with big brands by creating content that is relevant and useful to searchers.

To take advantage of this opportunity, consider creating content around popular topics on Pinterest and using keywords that people tend to search for.

9. Pinners Now Watch 1 Billion Videos a Day

According to one of their blog posts, they shared that few pinners are watching now one billion videos a day. And it’s not just cute cat videos. People watch videos about everything from cooking and DIY to fashion and beauty.

10. Advertisers Can Reach Over 200 Million on Pinterest

With more than 200 million ad reachbusinesses can reach their target audience easily by creating attractive and visually appealing ads.

11. 35% of Marketers Want to Invest in Influencer Marketing on Pinterest

A recent study found that 35% of marketers say they want it invest in Pinterest influencer marketingup from 29% in 2019. This is a significant increase, and it shows that marketers are seeing the benefits of working with influencers on Pinterest.

12. 9 out of 10 Pinners Describe Pinterest as Full of Positivity

Whether it’s fashion, DIY projects, or recipes, there’s something for everyone on Pinterest. Moreover, according to a study by Pinterest, nine out of ten Pinners describes Pinterest as full of positivity.

13. Pinners Are 5x More Likely To Buy From Pins That Are Activated On Try

According to new data from Pinterest, pinners are 5x more likely to buy from Try On-enabled Pins than standard Pins.

Pinterest introduces AR Try On for Home Decor
Image by Pinterest Newsroom

These are product pins that allow you “try” product. before you buy it. For example, if you see a lipstick you like, you can click Try On Pin and see how it looks on your skin tone. Try On Pins are available for makeup products, such as lipsticks and eyeshadows, as well as for home decoration.

14. 85% of Users Say Pinterest is the Place They Start New Projects

According to a recent study, 85% of users said they turn to Pinterest when they want to plan a project.

Project startups are always looking for new and innovative ways to bring their projects to life. Pinterest is a popular visual platform that allows users to easily browse images and ideas. It’s no surprise that Pinterest is a popular choice among project beginners.

15. The Best Time to Pin on Pinterest is 8 p.m

According to CoSchedule coverage, the top 5 best clocks to pin on Pinterest are 20.00, 16.00, 21.00, 15.00, and 14.00. Of course, you don’t need to limit yourself to these hours. You can experiment with different times to see what works best for you and your audience.

16. 80% of Weekly Users Have Discovered New Brands or Products on Pinterest

Pinterest is a highly effective discovery platform, with users discovering new brands and products at a much higher rate than other social networks. Interestingly, the study also found that 80% of weekly Pinterest users experienced this discover new Brands or products via the platform.

17. Pinterest Users are 15% More Likely to Purchase a New Product Within One Week of Launch

With Pinterest, businesses can reach consumers when they are most likely to make a purchase, and ultimately increase sales. According to recent research, Pinterest discovered just that users are 15% more likely to buy a new product within a week of its launch, according to a new study. This shows that the platform can be a powerful tool for marketers.

18. 80% of Pinterest Predictions Come True

A new year means new predictions, and Pinterest is known for its ability to forecast upcoming trends. For the past three years, they predicted 80% of the trends correctly.

If you’re looking for inspiration for this year, you should check out Pinterest’s list of 2023 predictions. Airy style, Sci-fi fit, Micro makeover and Hipstoric home are some of the big trends they predict will be big this year.


With over 465 million monthly active users, Pinterest is a powerful platform with a lot of potential for business.

If your target audience is on Pinterest but still unsure about whether Pinterest is the right social media platform for you and your business, consider giving it a try.

With its ever-growing user base and many benefits, Pinterest could be just what you need to take your business to the next level.

Pinterest Statistics

Frequently Asked Questions

Is Pinterest still popular in 2023?

Yes, Pinterest is still popular in 2023. It has 465 million monthly active users worldwide, and its user base has continued to grow over the years.

Which country uses Pinterest the most?

Based on StatisticsThe country with the most Pinterest users is the United States, with 84.6 million users as of January 2023. Brazil ranks second with 28.05 million users, followed by Mexico, Germany and France.

Can you make money on Pinterest?

Yes, you can definitely make money on Pinterest, especially if you are a blogger, influencer, or eCommerce business.

Pinterest is a great platform for driving traffic to your website or online store.

By creating visually appealing and engaging pins that link back to your content or products, you can attract a large audience and increase your chances of making sales.

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