Are you trying to figure out how to get more followers on Pinterest?
Pinterest is a visual discovery engine that helps you find ideas for completing new projects, plan trips, discover recipes, and explore interesting suggestions for making your next purchase.
This is a great resource for getting more followers, new customers, and increasing your online presence.
And it’s not just about having a Pinterest profile, you also need to understand what strategies and tools you need to make things happen.
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Why Building Your Pinterest Following Is Important
Pinterest offers many benefits for marketing your business and getting traffic.
According to Pinterest, it has more than 433 million monthly active users and more than 60% of its users are women.
The best part is, 90% of Pinteresters tend to say they prefer shopping.
While statistics like these show that this platform is growing rapidly, it is important to understand that it is more than just a site for sharing photos.
Simply put, it’s a great place to share what inspires you and get inspired by others. That’s quite impressive and should not be overlooked by you or your business.
How to Get More Followers on Pinterest
Over the past few years, we’ve done a lot on Pinterest to get traffic to this blog, the habits of its users, what types of images are frequently repinned and shared, and understand what mistakes people make. when trying to be successful on Pinterest.
Here are 6 actionable tips that will help you get more followers on Pinterest in 2023!
1. Optimize Your Pinterest Profile
Your profile is where most of your followers will trust you. You have to make sure that your profile follows them.
First, make sure you have Pinterest business account to get access to analytics.
Keep simple. Don’t cram in too much information. A memorable name, a simple bio, and a profile photo that represents your brand will do.
Briefly introduce your brand and what you do on Pinterest.
Apart from that, claiming your blog or website is very important to get website traffic from Pinterest.
To do this, follow the simple guide here.
2. Be Active and Engaged on Pinterest
Pinterest allows you to build a community of followers who love your content.
Don’t just pin what other people pin, make sure you also pin your own content.
By being active and involved on this platform, you can get noticed.
It’s a great idea to follow other Pinterest users, repin their pins, and interact with them in the comments section of pins.
3. Start Your Own Group Board
Group boards are a new way to get the most out of Pinterest. They allow multiple pinners to collaborate, organize, comment, and react.
When other users join your Group board, your board will become popular and you will be noticed by many people.
All you have to do is create an amazing pin, save it to your Group board, invite some fellow Pinterest users in the same niche, and repeat.
4. Create Idea Pins
Pinterest’s newest addition, Idea Pins, gives you more opportunities to share inspiration with your followers by allowing you to create up to 20 pages of video, images, and text.
The Idea Pin concept presents a visual story to your Pinterest audience just like the story concept on Instagram and Facebook.
says Pinterest More interesting Idea Pins compared to standard Pins, with an average comment rate of 9x.
The best part is, Idea Pins direct users to your Pinterest profile and encourage them to follow you.
So, creating more Idea Pins will increase your overall engagement.
5. Interesting Pin Crafts
Your audience must be interested in your content in order to follow you.
It’s too easy to just create pins, but Pinterest isn’t just about pretty pictures. The Pins that work best actually offer something of value and encourage users to want to click on them.
This also leads to getting referral traffic to your blog or website and getting potential leads, sales and more customers.
One way to ensure you get the most out of Pinterest is to create “interesting” pins. Ideally, for every blog post, product, or service you promote, you need at least one engaging pin.
We consistently use Canva Pro to design our pins.
You can also still use Tailwind to automatically generate hundreds of Pins and schedule them to Pinterest in a smarter way.
Bonus: 12 FREE Pinterest Templates for Canva (Fully Customizable)
6. A/B Test Your Pins
A/B testing is a marketing technique used to compare two versions of something to determine which version performs better. The word “A” represents the original version and “B” represents a different variation of the original.
When it comes to Pinterest, the Pins you decide to test may include your images, videos, calls to action, or descriptions.
A/B testing on these types of Pins allows you to understand what Pins provide the most value to your audience so you can create Pins that do deliver the right message to your target audience at the right time.
You can create a minimum of 2-3 pins for each post and check your Pinterest Analytics.
If you run a WordPress blog, you can install the MonsterInsights plugin to view your Google Analytics directly within your WordPress dashboard.
The fact is that there’s no surefire way to guarantee you’ll get a lot of Pinterest followers quickly.
Simply put, publish valuable and interesting content that might be of interest to others and you will find that your following will likely grow on its own.
But we hope the tips we’ve mentioned here will at least help you find some strategies to improve your standing on Pinterest, get more Pinterest followers, and build a strong audience that enjoys what you have to offer.