Do you want to start selling on Pinterest?
With its huge potential and millions of users, Pinterest can be a great platform to start selling your products and services.
In this step-by-step guide, we’ll show you how to get started with Pinterest and get the most out of your efforts. From setting up an account to creating pins, I’ll cover everything you need to know about selling on Pinterest.
So, let’s get started and find out how to sell on Pinterest in 2023.
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What is Pinterest?
Pinterest is an easy way to find new ideas and inspiration.
Users can “pin” images from the web, or upload their own content, to create collections of ideas, products and experiences. These collections are called “boards” and can be organized by topic, style, or any other way the user chooses.
It can also be used to search and save ideas for projects, such as home decor, recipes, fashion, and travel.
Pinterest is quickly becoming one of the most popular visual search engines, and it’s no surprise why. But did you know that you can also use Pinterest to sell products?
Yes you can!
Why Should You Sell on Pinterest?
What makes Pinterest so attractive to businesses is its strong visual marketing capabilities. With the ability to create visually stunning boards and pins, businesses can easily showcase their products and services to a wide audience.
If you’re considering selling on Pinterest, here are some benefits you can enjoy:
With its 433 million user base, Pinterest offers businesses the opportunity to reach a wide range of potential customers. As a result, businesses can expand their reach and increase their sales.
Pinterest makes it easy for businesses to get seen. Due to its visual nature, businesses can create attractive visuals that stand out and attract attention.
Increased Brand Awareness
Pinterest realized that 97% of the most popular searches on Pinterest are non-branded. By creating boards and pins related to your brand, you can increase your brand visibility and create a positive impression of your products and services.
Pinterest can drive more traffic to business websites. By creating pins that link to your website, you can increase the number of visitors to your website.
These are just a few of the benefits of selling on Pinterest. As you can see, this is a great way to reach a larger audience, interact with customers, and build your brand.
Increased Conversion Rates
By creating pins and boards related to your products and services, you can easily increase your chances of getting better conversion rates. With its visual appeal and shopping features, Pinterest makes it easy for customers to find the products they are looking for.
So, if you’re looking for a new way to promote your business, Pinterest is worth a try.
1. Set Up Your Online Store
The first and most important step before selling on Pinterest is to build your eCommerce store. You’ll want to make sure that your store is set up properly, with good inventory, product descriptions and images, secure payment methods, and a user-friendly interface.
When it comes to eCommerce, one of the most popular platforms is Shopify.
Shopify is a complete platform that allows you to create an online store, manage products, accept payments, and more. Easy to use and suitable for those new to eCommerce.
It also offers different plan levels to suit your needs, so you don’t have to worry about paying for features you don’t need.
However, there are many options to choose from, including:
Whether you’re just starting out or have been selling for years, it’s important to explore all your options to ensure you get the most out of your eCommerce venture.
So think carefully about which is best for your business before you start selling on Pinterest.
2. Setting Up Your Pinterest Account
A Pinterest account is basically like having a personal account that is used to pin content to private boards. You can follow other pinners and boards, but you won’t have access to analytics or other features that come with a Pinterest business account.
Pinterest business accounts, on the other hand, are used by businesses to market and promote their products and services. It offers features like analytics, Ads Manager, and the ability to create promoted pins.
So, which one should you use?
If you want to sell on Pinterest, a business account may be the best choice.
Creating a Pinterest Business account is simple and easy.
You can do this by visiting pinterest.com/business/create.
You will be asked to enter your full name, email address and password. Once you complete the registration process, you will be ready to get started.
To get the most out of your business account on Pinterest, you need to optimize your profile for maximum engagement.
Your profile should also include an attractive profile image, cover photo, and a short bio about your business your website to gain access to analytics.
If you use Shopify to sell your products, you can connect your Shopify store to your Pinterest business account to sell them on Pinterest.
You can also apply on Pinterest Verified Merchant Program.
Here’s what a verified merchant account looks like:
This is a free program that will add a blue check mark to your profile. It also gives verified businesses access to enhanced features, such as eligibility for merchant details, hosted payments, product pins, and a shop tab on your profile.
This will make your brand appear more credible and trustworthy on the platform.
3. Create Your Product Pins
Product pins, also known as product images, are key to helping shoppers find products they love on Pinterest. They help shoppers find and buy items they might otherwise miss.
All you need to do is upload your product catalogue to Pinterest. This can include a short description, website link, and product price.
Fortunately, if you sell goods through an online store, the necessary metadata will be generated automatically for you. This means that when you connect your online store to your Pinterest profile, all the relevant product information will be filled in for you.
But what about non-product pins?
If you want to drive more sales with Pinterest, you should also consider creating non-product pins to promote your brand. These types of pins can include useful content, such as blog posts, videos, and other information relevant to your business.
Luckily, there are tools available to help you create and schedule content quickly and easily.
One of the most popular tools is Canva.
It’s a powerful design tool that makes it easy to create beautiful pins for Pinterest. With Canva, you can choose from a variety of templates or design your own from scratch.
Canva also offers a library of millions of royalty-free stock images, illustrations, videos and music so you don’t have to worry about finding media for your Pins.
4. Promote Your Pins
Before you can start promoting your Pins, you need to create and organize your boards.
Pinterest boards are an important part of the Pinterest platform. They allow users to organize their Pins and categorize their interests, making it easier to access content quickly and efficiently.
When it comes to selling on Pinterest, boards are a very effective way to showcase your products and services.
This can be done with create relevant boards that reflects your brand and includes visuals that will engage users and be relevant to your target audience.
Once you’ve created a board, the next step is to promote your pins.
One way to do this is through Pinterest SEO.
You should include relevant keywords in your Pin title and description to help your Pin reach more people.
This means optimizing your pins with relevant keywords to increase their visibility in Pinterest search results.
Another way to promote your pins is to use promoted pins. You can use this feature to reach specific audiences or target specific placements. This is especially helpful when launching a new product or service.
5. Analyze Your Results
Pinterest Analytics provides valuable insights that can help you maximize your campaign performance. By diving deeper into this data, you will be able to uncover important insights that can inform your future strategy.
Your Pins are the primary currency of the Pinterest platform. You can see how your Pins are performing by looking at metrics like impressions, saves, and clicks.
Here are some key metrics to consider when analyzing your results:
- Impressions: How many times people have seen your Pin.
- Engagement: The number of people who interacted with your pin, such as liking, commenting, or re-pinning it.
- Click pin: The total number of clicks you received on your Pins.
- Click exit: The number of people who clicked through to your website or blog from your Pin.
- Keep: How many times users saved your Pin to their boards.
- Engagement rate: The number of interactions your pins have divided by the total number of times your pins were viewed.
- Click-out rate: The number of clicks to your website divided by the total number of times your pin was displayed on screen.
These metrics can help you gain a better understanding of how your pins are performing and which strategies are producing results.
You can also use Pinterest Audience Insights to get an in-depth look at your target audience, including their interests and demographics. This will help you identify which strategies work best and which ones need improvement.
To get a better understanding of how pins impact your business, it’s also a good idea to use other analysis tools, such as Google Analytics.
If you run a WooCommerce store, you can use the MonsterInsights WordPress Plugin to easily integrate Google Analytics with your store.
These tools can provide additional insight into how your Pins are driving traffic and conversions.
Pinterest is a powerful platform for businesses to reach potential customers and drive conversions.
First, you’ll need to create a business account and set up a profile, boards, and shop. Then, create engaging Pinterest pins to drive traffic to your website, and be sure to use keywords to optimize your pins.
Lastly, use analytics to track your progress and adjust your strategy if necessary.
With a little effort and creativity, you can confidently dive into Pinterest marketing and start selling your products and services.