Video content is one of the best ways to engage your audience and promote your brand. In today’s digital era, video is more important than ever. The power of video lies in its ability to attract attention and convey messages quickly and effectively.
However, to create successful branded video content, you need to know what you’re doing.
In this guide, we’ll cover the basics of creating great video content, as well as some tips on how to ensure your videos reach their maximum potential.
So, whether you’re just getting started with video content or looking for ways to improve your existing strategy, keep reading for some helpful advice!
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What is Branded Video Content?
Branded video content is a type of marketing that uses video to promote a company or product. This can include everything from product demonstration videos and advertisements, to customer testimonials and behind-the-scenes footage.
The goal of branded video content is to build awareness and interest in the company or product being promoted.
To be effective, the message must be well crafted and relevant to the audience.
One of the best examples of branded video content is Ikea’s Make Home Meaningful. Their message “why not make your home the place you love to be?” was accepted by many people around the world and proved to be an effective campaign.
Key Benefits of Branded Video Content
There are many benefits to creating branded video content. Here are some of the benefits for your business:
Videos are one of the most engaging types of content out there. The content is eye-catching and can attract attention better than other forms of content such as text or images.
Videos can be a great way to educate your audience about your products or services. You can use it to demonstrate how your product works or show off its features in a way that people can easily understand.
3. Brand awareness
Well-made videos will stick in people’s minds more than other types of content. This can help build brand awareness and recall, which is important for any business.
People love sharing videos, especially if they find them entertaining or informative. This can help you reach a wider audience and promote your brand to people who may have never heard of you before.
5. SEO friendly
Videos can help improve your SEO efforts by increasing your chances of ranking in search results and getting more traffic to your website.
Planning Your Branded Video Content
Before you start making videos, it’s important to have a plan. Otherwise, you could be wasting time and money creating videos that don’t achieve the results you want. Here are some things to keep in mind when planning your video:
What is the purpose of your video? Are you trying to build brand awareness, promote a product, or something else? Having a clear goal will help you make better decisions about the type of content to include.
2. Target Audience
Who is your target audience? What are their interests and needs? Knowing this will help you create content that appeals to them and suits their specific wants and needs.
How much money should you spend on your videos? This will determine the quality and length of your video, as well as the type of equipment you will need to produce it.
When do you need to finish your video? Make sure you give yourself enough time to plan, film, and edit your video so that it turns out the video you want.
Where will you share your videos? Will you post it on social media, your website, or somewhere else? Knowing where your video will appear will help you make decisions about its content and format.
Developing Your Script and Storyboard
The first step in creating your video is developing a script. This will give you a roadmap of what needs to be included in your video and help you stay on track throughout the filming process.
Scripts are usually memorized but can also be read from cue cards or a online teleprompter. When writing your script, keep the following in mind:
1. Keep it short
Videos should be short and to the point. The attention span of most people online is very short, so make sure your video gets the point across quickly.
2. Write in a conversational tone
Write as you speak. This will make your video more interesting and easier for people to understand.
3. Include a call to action
Tell viewers what you want them to do after watching your video. Do you want them to visit your website, sign up for your newsletter, or something else?
Once you have a script, it’s time to create a storyboard. This is a visual representation of what will happen in your video and can be useful for planning purposes.
You can use storyboards to determine shot types, camera angles, and transitions.
They are also useful for planning special effects or other visuals. If you’re not sure how to create a storyboard, there are many templates and tutorials online that can help you get started.
Recording Your Branded Video
Now that you have a script and storyboard, it’s time to start shooting your video! If you’re doing it yourself, there are a few things to keep in mind:
Make sure your subject is well lit, either with natural light or artificial lighting. Poor lighting will make your video look amateurish.
2. Camera angle
Experiment with different camera angles to add interest to your videos. For example, you can film from a low angle to make your subject look strong, or from a high angle to make the subject look vulnerable.
Pay attention to the sound quality of your video. Background noise can be distracting and make it difficult for viewers to focus on what is being said in the video. If possible, record in a quiet location or use a microphone to ensure viewers can hear clearly.
Choose a filming location with a simple background that won’t distract from your video content.
Once you’ve filmed your video, it’s time to edit it. This is where you will add music, graphics, transitions, and other elements that will make your video more interesting and professional-looking.
If you’re not sure how to edit your video, there are plenty of tutorials and software programs that can help you get started.
Publishing and Promoting Your Branded Video Content
Now that you’ve put all your blood, sweat, and tears into creating amazing video content, it’s time to put it out there for the world to see! But before you inevitably start sharing, there are a few things you should do first to make sure your videos work hard for your brand.
1. Choose where to host your videos wisely
There are tons of different places where you can host your videos – from YouTube to Vimeo to Facebook. Think about where your target audience hangs out online and choose accordingly.
If you are trying to reach the business market, LinkedIn may be a good choice. Trying to reach the millennial generation? YouTube or Instagram Stories can be your best friend.
2. Optimize your videos for SEO
Just like any other content on your website, you want to make sure your videos are properly optimized for SEO. This means choosing descriptive titles and captions, using relevant keywords, and create a transcript of your video.
3. Create an attractive thumbnail
We all know that we shouldn’t judge a book by its cover, but when it comes to videos, people will judge a book by its thumbnail. Make your thumbnail attractive and representative of the content in the video.
4. Share, share, share
Once your video is online, start sharing it widely. Use social media, email marketing, and even good old fashioned word of mouth to get people watching.
5. Measure, measure, measure
It’s important to monitor your video performance so you can adjust your strategy accordingly. Look at things like views, watch time, completion rate, and engagement (likes, comments, shares) to see how people are responding to your videos.
Creating branded videos is a great way to promote your business and connect with your target audience. Remember to keep it relevant, interesting, and concise, and you’ll be sure to create content that people will love.