Beginner’s Guide to Technical SEO (2023)

You’ve tried all the SEO things – optimizing your title tags, posting good content regularly, even struggling to get some backlinks – but nothing seems to work.

The reason? You might be missing one thing – Technical SEO.

Even if you are familiar with the basics of SEO, what you may not realize is that there are many other important details that can have a big impact on your website’s ranking.

By the end of this article, you will know what technical SEO is, why it is important, and some important techniques you can use to improve your website ranking.

Let’s start!

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What is Technical SEO?

Technical SEO is the process of improving the technical aspects of your site that affect your search engine rankings.

This involves improving the site’s coding and structure, as well as improving the overall user experience so that search engines can easily index and crawl the site.

Without proper technical optimization, even the best-designed website can be lost to the internet.

Why is Technical SEO Important?

If you want your website to rank high on search engine results pages, you need to ensure that search engines can crawl and index your site properly.

Imagine you are throwing a dinner party at your house and you want to impress your guests. You spend hours cooking delicious meals and setting the table. But, when your guests arrive, the front door is locked and they can’t enter.

Likewise, if search engines cannot crawl your website and index it properly, your efforts will be in vain.

That’s why technical SEO is important.

By improving the technical aspects of your site, you can make it easier for search engines to find and index your content, which will ultimately lead to better visibility and more traffic.

Technical SEO Basics

You want to be on the first page of search engine results. Who wouldn’t? In fact, 75% of users don’t even scroll past the first page.

But how do you get there? Yes, it’s not easy.

But with this article, you will be able to identify areas of improvement on your website so you can take action to improve your rankings.

1. SSL and HTTPS

Secure Sockets Layer (SSL) is a standard security technology that encrypts communications between websites and a user’s web browser.

When you install SSL on your server, your website can be accessed using HTTPS and not HTTP. This means all communications between your browser and the website are encrypted and secure.

HTTP vs. HTTPS

To implement SSL on your website, you need to get an SSL certificate from a Certificate Authority (CA). Once you have obtained the certificate, you need to install it on your web server and configure your website to use SSL.

If you are not comfortable working with certificates and web servers, you can contact your web hosting provider to obtain an SSL certificate.

You can also use services like flare cloud to manage your SSL implementation very easily. Cloudflare offers free SSL certificates and makes it easy to set up HTTPS for your website.

2. Mobile Friendly

As the number of mobile users increases, it is important to ensure your website is optimized for them.

Google Search Console Mobile Usability reports are a great way to check your site’s mobile suitability. The report will show any errors that are preventing your site from displaying correctly on mobile devices.

Google Search Console Mobile Usability Report

You can then fix these errors to improve your site’s mobile-friendliness.

If you use WordPress, make sure you use a mobile responsive theme. This way, you don’t have to worry about this anymore.

3. Optimize Page Speed

Speed ​​is an important ranking factor for websites. A slow website can hurt your business in a number of ways, including lower search engine rankings, lost visitors, and decreased conversion rates.

There are many technical factors that can affect website speed, such as server response time, file size, and code structure. Optimizing these factors can help improve the speed and performance of your website.

If you use WordPress, you can use the WP Rocket plugin to speed up your site.

Rocket WP Plugin
WP Rocket WordPress plugin dashboard

This plugin is designed to improve your website performance by caching pages, optimizing CSS and JS, eliminating render-blocking resources, and more.

WP Rocket WordPress plugin results
PageSpeed ​​Insights report from talkbitz.com

Additionally, this plugin is compatible with most major WordPress themes and can be easily configured to work with your existing setup.

Overall, I’m very happy with the results I’ve seen from using WP Rocket.

If you’re not a fan of doing things yourself or don’t have the time to do it, you can always try WP Buff’s website speed optimization service. They also offer a variety of services to help you solve your WordPress problems.

4. Fix Duplicate Content Issues

If you’re a website owner, you’ve probably heard the term “duplicate content.”

Duplicate content confuses users and search engines.

When users see the same content on multiple websites, it can be confusing and frustrating. Search engines also have difficulty indexing and ranking websites that have duplicate content.

There are several ways to fix duplicate content issues.

One way is to use rel=”canonical” tag.. These tags tell search engines which version of the content is original, and which version is a duplicate.

Another way to fix the duplicate content problem is to use 301 redirects. 301 redirects tell search engines that a piece of content has been moved permanently and they should update their records accordingly.

If you’re not sure how to fix the duplicate content problem, you can always contact a professional SEO company for help or hire a freelancer from a site like fiverr.com.

5. Optimize Your URL Structure

An optimized URL structure is important for two main reasons: first, it can help search engines better crawl and index your site; second, optimized URLs can provide users with a better experience by making it easier to understand what the page is about.

There are a few things to keep in mind when optimizing your URL structure:

  • Keep URLs short and sweet
  • Use hyphens to separate words
  • Use lowercase characters
  • Avoid using special characters
  • Include your target keywords

When creating a new post in WordPress, you may notice that the URL is automatically generated based on the title of your post. However if you have a long one, you may want to make it shorter and WordPress allows you to modify it easily.

6. Fix Broken Links

If links on your website are broken, this can cause a number of problems. First, it can prevent users from being able to navigate your site properly. Second, it can make it harder for search engines to find and crawl your site.

And finally, it can damage your reputation in the eyes of both users and search engines.

Fixing broken links is relatively simple.

First, you have to identify which link is broken. You can do it manually or by using tools like SEMrush or Dr. LinkCheck. Once you identify broken links, you need to update or remove them.

7. Add Structured Data

Structured data helps search engines understand your content or even your business.

There is a fixed format you must follow, which is explained below Scheme.org. By following this format, search engines will be able to find and understand the information on your website easily.

Applying Schema to your website can help improve click-through rates (CTR) from SERPs, as well as help your site appear in Rich snippet.

If you use WordPress, you should try the RankMath plugin. This is that free plugin add Schema and other features to help your website rank better in search engines.

8. Create an XML Sitemap

An XML sitemap is a file on your website that tells search engines about the pages on your site. A sitemap is like an outline (roadmap) of your website. This helps search engines find your content.

Google Search Console
Google Search Console

If you use the RankMath WP Plugin, you XML sitemap created automatically. Once you’ve created a sitemap, you can submit it to Google via their Search Console platform.

Best Tools to Win at Technical SEO

If you want to win at technical SEO, you need to have the right tools in your toolbox. Here are 5 essential tools that will help you get the job done:

  1. Semrush: This is a paid tool (but there is also a limited free version) that offers many features, including technical SEO audits, keyword research, and competitor analysis.
  2. Google Search Console: This is a free tool from Google that gives you insight into your website’s performance in search results.
  3. Google Page Speed ​​Insights: This tool analyzes your website speed and provides recommendations on how to improve it.
  4. RankMath: This is a free WordPress plugin that can help you optimize your website for better visibility on search engine results pages.
  5. Rocket WP: This is a paid WordPress plugin that can help you speed up your website by caching files, optimizing CSS and JS, and more, which is great for both users and search engines.

And most importantly, as your site grows, the amount of traffic it receives also increases. To ensure your site can handle lots of visitors, you need to upgrade your hosting.

With a better hosting plan, you will get more resources, faster speeds, and better uptime.

Final Thoughts

Too often, website owners focus on the design elements of their site and ignore the important things that keep the site running.

By understanding the basics of Technical SEO, you will make it easier for search engines to find and crawl your site, which will ultimately result in better rankings in search results.

If you want to learn more about Technical SEO, Semrush Academy has it free in-depth course it will teach you everything you need to know.

Happy SEO!

SEO Technical Guide

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