You’ve probably heard it a thousand times before – the money is in the list.
And that is right. A good email list is worth its weight in gold.
Because this is a list of people who have expressed interest in what you have to say. That’s a warm lead, and they’re more likely to buy from you than someone who’s never heard of you before.
So if you haven’t built an email list yet, now is the time to start.
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What is an Email List?
An email list is a collection of email addresses used to send promotional messages or newsletters to a group of people. Email lists can be created by businesses or individuals and are typically used to stay in touch with subscribers, followers, or subscribers.
Email lists can be built using a variety of methods, including sign-up forms on websites, Facebook ads, or word of mouth.
Why is Starting an Email List So Important?
The internet is changing the way we interact and communicate with other people. In the past, we had to rely on letters or face-to-face communication to connect with our friends, family and colleagues.
But now, we can easily connect with anyone in the world with just a few clicks of a button.
This convenience has led to major changes in the way businesses operate.
In the past, businesses had to rely on direct mail, print advertising, or word of mouth to reach their target audience. But now, businesses can easily connect with their target audience via email.
But why is building an email list so important? Here are 5 reasons!
1. Build a Relationship With Your Audience
The first and most important reason to build an email list is that it allows you to build a relationship with your audience.
When you have someone’s email address, you have a way to communicate with them. It’s a direct connection between you and them, and allows you to share thoughts and feelings in a direct and impactful way.
When you write an email, you are speaking directly to your audience. They can hear your voice, and feel your emotions in the words you choose.
You create a relationship with them that is like no other.
2. Drive Traffic to Your Website or Blog
In fact, email list building is one of the marketing channels for driving website traffic, according to hub point. This is effective because it allows you to use your current readers and customers to quickly increase traffic.
Every time you send an email to your list, you are also driving traffic to your website. This is because every email contains a link to your website.
3. Promote Your Products and Services
When you have a list of email addresses, you have a group of people who have shown interest in what you have to offer. This makes them the perfect audience to promote your products and services.
One of the great things about building an email list is that it is relatively cheap to send. Compared to other forms of advertising, email is very cost effective.
Plus, emails are easy to track, so you can see how many people opened and clicked on your promotion. This information can help you fine-tune your marketing campaigns to ensure they are as effective as possible.
4. Stay Connected with Your Customers
As a business owner, you know that one of the most important things you can do is stay in touch with your customers. After all, they are the ones who keep your business running.
Another great reason to build an email list is that it allows you to stay in touch with your customers. When you have a list of email addresses, you can easily send updates about products, services, and even new blog posts.
This is a great way to keep your customers informed and engaged.
5. Build Credibility and Trust
When you have a list of email addresses, you have a group of people who have shown interest in what you have to offer. This helps build trust and credibility.
Think about it: when you receive an email from a friend, you automatically trust it more than an email from a stranger. Why? Because you know the person behind the email. You know their motives are good.
The same applies to your business.
When your customers receive emails from you, they will feel like they know you. They should feel like they can trust you.
3 Tools to Build Your Email List
There are a number of ways to build an email list, but the best methods involve using tools that make the process easier and more efficient.
Here are some of the best tools for building an email list in 2023.
Constant Contact is an email marketing service that helps small businesses build their email lists. It offers a variety of tools for building and managing your email list, including a drag-and-drop email builder, email templates, list management, landing pages, and more.
You can also use Constant Contact to create, and schedule posts to Facebook, Instagram, Twitter, or LinkedIn all at once. Constant Contact offers a free trial, so you can try it out before committing to a paid plan.
Once you sign up for a free trial, you will need to provide your credit card information. You won’t be charged until the free trial ends, and you can cancel at any time.
Price: $9.99/month for up to 500 contacts. If you need more than 500 contacts, you’ll need to upgrade to a higher plan.
Conversion kits is another powerful email marketing tool (designed for content creators) that makes building and growing your email list easy. With Convertkit, you can easily create forms, landing pages, and opt-in forms to capture email addresses from your website visitors.
One of the great things about Convertkit is that it was designed with simplicity in mind. You don’t need to be a tech expert to use it. It’s easy to use and integrates with popular platforms like Shopify, Teachable, WordPress, and more.
If you’re not sure where to start, Convertkit has a number of great resources to help you get started, including a video tutorial series and a comprehensive knowledge base.
Price: Convertkit offers a free plan for up to 1000 subscribers. Monthly subscription plans start at $29/month and include a visual automation builder, third-party integrations, and more.
KingSumo is a tool that allows you to easily create and manage viral giveaways. With KingSumo, you can choose to give gifts in physical or digital form, and you can even give multiple gifts if you want.
To create a giveaway, all you need to do is enter a few details about what you’re giving away and how many prizes you’re giving away. Then, KingSumo will create a unique URL for your giveaway and provide you with a sharing link.
When you share your giveaway link, anyone who clicks on it will be taken to your giveaway page. From there, they can enter their email address to enter the giveaway.
Once someone enters their email address, they will be added to your email list. And, if they share your gift with their friends, they’ll also be added to your email list.
As more people enter your giveaway and share it with their friends, your email list will continue to grow. With integrations for Convertkit, Zapier, and many other platforms, you can easily set up automated campaigns that will save you time and money.
Price: Free to use with basic features and no integrations. You can get access to all features by making a one-time payment of $49.
8 Simple Tips to Grow Your Email List
It’s no secret that email marketing is one of the most effective ways to reach customers and grow your business. But growing your email list may seem like a daunting task.
With a little effort and these five simple tips, you can easily grow your email list by hundreds, if not thousands.
1. Include a registration form on your website or blog
This may be the most obvious way to grow your list, but it’s also one of the most effective. Make sure your registration form is clearly displayed on your website and easy to fill out.
2. Create interesting content
One of the best ways to grow your email list is to create content that your target audience finds valuable. If you provide valuable content, people will be more likely to sign up for your email list.
3. Use Lead Magnets
One of the best ways to grow your email list is to use lead magnets.
A lead magnet is a freebie you offer potential customers in exchange for their email address. It’s a win-win: they get something they want, and you get a new customer.
For example, you can offer free eBooks, video courses, checklists, or even discounts on your products or services.
4. Run a Contest or Giveaway
Another great way to grow your email list is to hold a contest or giveaway.
This is a great way to get people to sign up for your email list, because they are motivated by the chance to win something.
5. Use Social Media
Social media is a great way to promote your email list and grow your customer base.
Make sure to post about your email list on your social media channels, and include a call to action to sign up.
6. Use pop-ups
Using pop-ups on your website is a great way to grow your email list.
Just make sure the pop-up is unobtrusive and easy to close if visitors are not interested.
Exit intent pop-ups are great for capturing last-minute customers who are about to leave your site.
7. Use content upgrades to grow your list
Content upgrades are another effective way to grow your email list.
A content upgrade is simply an opt-in form offered in exchange for an article or content. This is a great way to get people to sign up for your email list.
8. Collaborate with other businesses
Collaborating with other businesses is a great way to reach new audiences and grow your email list. You can collaborate with businesses in similar industries or businesses that complement yours.
For example, if you are a makeup artist, you could collaborate with a skincare brand. Or, if you are a fashion blogger, you can collaborate with clothing retailers. There are endless collaboration possibilities, so get creative!
And most importantly, your call to action is what tells people what to do next, so it’s important to use an effective call to action.
Try using calls to action that are specific, actionable, and focused on benefits.
If you haven’t built an email list for your website or blog, you’re missing out on a great marketing tool.
Building an email list is one of the most important things you can do for your business.
There are a number of reasons why you should start building an email list, but the bottom line is that it’s a great way to connect with your audience and grow your business.
So don’t wait any longer, start building your email list today!