How Much Does Content Marketing Cost? Beginner’s Guide

How much does content marketing cost? This is a question that many businesses, especially those just starting out, often ask.

The fact is, content marketing costs vary depending on various factors.

But here’s the good news: You don’t need a huge budget to get started with content marketing.

So, let’s find out how much it actually costs and how you can make it work for you.

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Costs Depend on Several Factors

When it comes to content marketing, the costs can vary depending on several factors. This includes the type of content marketing you choose, the scope of your strategy, the quality of your content, whether you handle it yourself or outsource it, and how you distribute and promote it.

How Much Does Content Marketing Cost - Guide

Let’s break them down one by one to make it easier for you.

Type of Content Marketing to Choose

Different types of content marketing require different resources and investments.

For example, creating a written blog post may require less financial investment than producing a high-quality video or hosting a webinar.

So, it’s important to consider your goals and budget when deciding which type of content marketing suits you best.

Scope of Content Marketing Strategy

The scope of your content marketing strategy refers to the breadth and depth of your efforts.

Do you want to create content for just one platform or multiple platforms?

Are you targeting a niche audience or a broader market?

The broader your strategy, the higher the costs.

However, don’t let that discourage you. You can start small and gradually expand your strategy as you achieve success.

Content Quality

Investing in high-quality content is essential to attracting and retaining your audience.

Although it requires a larger investment, quality content often delivers better results in terms of audience engagement and conversion rates.

So, consider hiring a professional content creator, designer, or videographer to ensure your content stands out from the crowd.

In-House vs. Outsourcing

Deciding whether to handle content creation yourself or outsource it is another factor to consider.

Hiring skilled professionals on your team may require higher salaries and additional resources.

But did you know that it’s around 84% of B2B organizations actually outsource their content creation? This is a popular choice in the industry, and for good reason.

84% of B2B organizations actually outsource their content creation

On the other hand, outsourcing can provide cost-effective solutions while maintaining quality standards. So, weigh the pros and cons and choose the option that suits your resources and goals.

Content Distribution and Promotion

Creating great content is just the beginning.

You also need to distribute and promote it to reach your target audience effectively.

This may involve the use of social media platforms, paid advertising channels, or influencer collaborations. The costs associated with distribution and promotion will depend on the channels you choose and the scale of your campaign.

So, choose channels that suit your target audience and budget.

Cost Breakdown by Content Type

Whether you plan to write blog posts, create videos, or design graphics, knowing what to expect in terms of price can help you budget effectively.

To give you an idea, here are some cost ranges for different types of content:

Blog Posts

Writing your own blog posts can save you money, especially if you enjoy writing. Research shows that an experienced writer probably can took about 6 hours create high-quality blog posts of 2,000 words or more.

If a writer charges $0.1 per word, the cost for a 2,000 word blog post can range from $200 to $2,000 or more.

However, the average cost per word for a blog post can vary depending on the writer’s experience and the specific needs of the project.

However, if you are just starting out and want to hire a novice writer, you can expect to pay somewhere in between 50 cents and $1 per say. On the other hand, if you are looking for a more experienced writer, the cost per word will be higher.

However, if you want amazing blog posts that deliver results, the cost may range from Average $1,500 to $6,000.

And don’t forget about the use of AI in writing.

If you want to speed up your writing process, there are a variety of AI writing tools available starting at $49 per month.


Making a video seems like a big task. You may need some equipment, editing software, and maybe even help from a videographer.

Video Production Costs

However, even if your budget is limited, there are options for you too. Platforms like Fiverr offer a variety of video creators at different prices. You can find options ranging from $50 to $500 per video.

And here’s the best part – you can even start your own with what you already have! Yes, that’s right, your smartphone and laptop can be your tools to start making videos.

There are also many online video editing tools available that do not require the installation of any software. It’s as easy as finding the right tool for you and getting started.


Graphic design is a valuable skill that can really give your content a professional edge.

Whether you need a logo, social media graphics, or illustrations, a graphic designer can take your content to the next level.

Average salary of a graphic designer in the US

Now, you may be wondering how much it costs to hire a graphic designer.

Yes, rates can vary slightly. If you’re looking for someone with more experience, you can expect to pay between $65 and $150 per hour. On the other hand, if you’re working with an entry-level freelance designer, rates generally range from $25 to $50 per hour.

Now, you may be wondering where to find these designers.

Luckily, there are many freelance graphic design websites where you can find prices by project or hourly rates. And don’t forget about local institutions – they can be a great resource.

Remember, this is just a rough estimate and prices may vary depending on factors such as content length, complexity, and designer expertise.

The key is to find a balance between budget and quality that works best for you.

Research, contact freelancers or agencies, and find the one that best suits your needs.

Tools and Resources

Regardless of the type of content you choose, there are some additional costs associated with content marketing, and one of the main costs is investing in the right tools and resources.

Let’s take a look at some popular tools that can help you up your content marketing game:

Content Research

BuzzSumo is a powerful tool for researching popular content and analyzing trends. This helps you discover what topics your audience likes and provides insight into content performance.

Content Creation Tools

Google Docs, GPT Chat, and are excellent tools to help you create interesting and captivating content. Whether you need help with writing, brainstorming, or creating content, these tools have you covered.

Editing Tools

grammar And Word song can be a lifesaver in proofreading and polishing your written content. They can help you spot those annoying grammar mistakes and suggest improvements to make your writing shine.

For video editing, you can explore online tools like or use PC software like Premier Pro or Final Cut Pro.

Publishing Tools

WordPress, and Ghost is a platform that allows you to publish and manage your content easily. They offer a user-friendly interface and various customization options to meet your needs.

Visual Content Creation Tool

Canva, Adobe Photoshop, and Figma are excellent tools for creating engaging visuals to accompany your content. Whether it’s social media graphics, infographics, or images for your blog, these tools have you covered.

Social Media Promotion Tools

Buffer, HootsuiteAnd Bait Nest can simplify your social media marketing efforts. They allow you to schedule posts, interact with your audience, and analyze your social media performance.

Email Marketing Tools

mail deposit, ConvertKit, and Constant Contact are popular tools for managing and automating your email campaigns. They provide templates, analytics, and segmentation options to help you connect with customers effectively.

SEO and Content Ranking Tools

Semrush, Ahrefs, and Google Search Console are essential for optimizing your content for search engines. They help you identify keywords, analyze competitors, and track your website performance.

Project Management Tools

Click Up, Slack, and Notion can help you stay organized and collaborate effectively with your team. These tools offer features like task management, file sharing, and communication channels to keep everyone on the same page.

Content Management Tools

HubSpot is a comprehensive tool that covers various aspects of content marketing, from creation to analytics. It offers features like content planning, SEO optimization, and lead nurturing.

Analysis Tools

Google Analytics is a must-have tool for tracking and analyzing your website performance. This provides valuable insight into your audience, traffic sources, and user behavior that can guide your content strategy.

The best part is that many of these tools offer a range of features in their subscription packages, saving you money compared to hiring an agency.

But ultimately, the choice is yours, and you can start with a tool that fits your budget and goals.

Content Marketing Costs: Summary

Now you have a general understanding of content marketing and the areas you should focus on. However, it is important to remember that there is no exact cost that we can mention, but there are three options that you can determine the cost of.

Let’s break it down like this:

Do It Yourself (DIY)

If you decide to handle content marketing yourself, the costs will primarily involve your time and any tools or software required. You should also consider the costs of any paid advertising or promotions you plan to include in your content marketing strategy.

Hiring a Freelancer

Freelance fees can vary widely. For content creation, a 2000 word blog post can cost anywhere from $200 to $2000, depending on the freelancer’s rates. The cost of hiring freelancers for content marketing can also depend on the type of content and scope of your strategy.

Work with an Agency

The cost of content marketing packages from agencies can vary widely, ranging from $2,500 becomes $10,000 or more, depending on the package you choose. When working with an agency, you can expect a customized content marketing plan, a team of experts, regular communication, and a thorough strategy.

Whether you choose to do it yourself, hire a freelancer, or work with an agency, the key is to understand the value it can provide to your business.

So why not give it a try?

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