We all want to make sure our blog posts are as effective as possible.
But how long should a blog post be? Is there a “magic length” that guarantees success?
Should it be short and sweet, or more comprehensive?
Don’t worry; we’ve done the research and uncovered the secrets behind the ideal blog post length.
So, grab a cup of coffee, sit back, relax, and get ready to hit the perfect blog post length.
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What Data Reveals About Blog Post Length?
Writing long-form content has become one of the most popular trends among bloggers, marketers, and other content creators.
For a long time, the general consensus has been that longer content typically performs better than shorter content when it comes to SEO rankings.
But why should you focus on long-form content over short-form content?
There are several main benefits.
The first thing is to give you the opportunity to study the topic in more detail. You can explore all points of view, include lots of facts and evidence to support your points, and provide readers with a comprehensive picture.
And long-form content is more likely to be shared on social media and get more backlinks because it provides an in-depth look at the subject.
According to Semrush research, they suggest just that post with 3000 words tend to rank higher on search engine results pages (SERPs).
Besides that, according to a HubSpot study starting in 2021, the ideal blog post length for SEO should be 2,100-2,400 words.
Research data can give you a general idea of optimal blog post length, but as you can see, there is no absolute limit to length or number of words to strive for when writing.
And when it comes to search engine rankings, word count is not a thing.
It’s clear from this Reddit thread that Google Search Advocate John Mueller wants everyone to know that word count is not a ranking factor.
What is the Ideal Blog Post Length for 2023?
The answer to this question is simple: Blog posts should be as long as necessary to cover the topic in depth. This means that the more detailed and thorough you do it, the better.
Simply put, when creating blog posts, content is key.
Instead of focusing on word count, you should focus on how well your story is delivered with best SEO practices and whether or not it resonates with your readers.
However, if your post is more than 1500 words, it will likely be more interesting and comprehensive.
In this case, you can divide the content into sections with headings and paragraphs to make it easier to follow and read.
Apart from that, you can also add links, images and other media to make your posts more interesting and informative.
How to Write a Good Blog Post
When it comes to blog post length, don’t be afraid to experiment. You may find that short posts are just as effective, or even more effective, than long posts.
Make sure you provide meaningful and useful information to your readers.
Writing blog posts, however, is not just a word puzzle, it is strategic, and if done right, can be a very rewarding experience.
In 2023, there will be new challenges in the world of blog writing.
With the increasing prevalence of Artificial Intelligence, algorithms, and the impact of social media, writing blog posts requires more attention to detail to stand out from the competition.
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Here are some tips on how to write great blog posts in 2023:
Understand the Target Audience
A blog post should be designed specifically for the target audience. Knowing who reads your blog posts is key to writing effective posts. Researching your target audience’s interests, needs, and preferences can help you create relevant and engaging content.
Make Sure to Focus on Quality
The most important thing to remember when writing a blog post is to provide high-quality content that is interesting and informative. Take the time to research your topic thoroughly and create well-structured posts that offer valuable insights and advice. Make sure to include high-quality visuals, such as images and videos, to further engage your readers.
Write with SEO in mind
Using keywords that are relevant to the topic can help improve search engine rankings. This can help your blog posts appear higher in search engine results, resulting in a higher click-through rate.
Luckily, there’s a tool to help you do this effectively — SEMrush.
Using SEMrush, you can research relevant keywords, analyze the competitive landscape, and monitor your SEO performance. This is all done in an easy-to-navigate platform that makes it easy for you to quickly access the data you need.
Blog posts should have a consistent structure and flow. Creating a post outline and then filling in the details can help ensure the content is organized and cohesive.
Keep It Concise
A blog post should be concise and to the point. This allows readers to get the most out of the post without feeling overwhelmed.
And most importantly, don’t forget to include call-to-action phrases throughout your blog posts. Motivate readers to take further action by signing up for your newsletter, checking out your other content, or leaving comments on your posts.
Conclusion: The Right Answer for You
While there is no exact word count for the “perfect blog post,” it is important to think carefully about the content and purpose of your blog post before deciding on the best length for your post.
Ultimately, the key is to create content that is interesting, informative, and useful for your readers.
Whether it’s a short 500 word post or a long 3000 word post, the goal should always be to provide the best experience for the reader.